GTA Human Resources is looking for a strategic and business-oriented Brand Manager to lead both marketing initiatives and sales performance analytics for 4–6 major products from our client’s portfolio — a market leader with over 25 years of experience in the import and distribution of food products, alcoholic and non-alcoholic beverages.

This is a role that combines brand marketing with strong commercial awareness. The ideal candidate is not only a creative thinker who can plan events and build partnerships, but also a sharp analyst who understands numbers, manages P&L, verifies stock availability, and communicates performance to external international partners.

Job Overview

The Brand Manager will oversee developing and implementing the marketing strategy for a portfolio of products while simultaneously working with the sales team to ensure stock alignment, sales target performance, and accurate reporting. This role requires frequent collaboration with third-party international suppliers and internal stakeholders to build brand visibility, drive growth, and ensure seamless operational execution — from event preparation to shelf presence.

Key Responsibilities

• Develop and implement annual marketing plans and calendars for selected brands.
• Manage marketing budgets and ensure optimal allocation of resources across channels.
• Coordinate promotional and communication activities: ATL, BTL, TTL, digital, and social media.
• Design and lead events to promote brand awareness, including partnerships with HORECA (hotels, restaurants, cafés) and other relevant players.
• Closely collaborate with the sales team to ensure marketing campaigns are aligned with commercial strategy and channel dynamics (modern trade, traditional trade, gas stations, etc.).
• Create pricing strategies, incentive programs, and customer-specific campaigns.
• Monitor and analyze brand performance using sales data, market research (INSSE, Nielsen), and competitor benchmarks; propose strategic adjustments.
• Verify stock availability ahead of events and promotions to ensure both event coverage and retail continuity.
• Create and maintain regular P&L reports, tracking key KPIs such as turnover, margin, sell-in/sell-out, and marketing ROI.
• Report directly to international suppliers/partners, presenting performance updates, growth strategies, and local market insights.
• Coordinate packaging design, promotional kits, and POS materials together with logistics and suppliers.
• Propose product innovations based on market needs, and manage all launch activities including legal approvals, labeling, and market entry strategy.
• Organize and attend events, workshops, internal training, and represent the company at national and international meetings.
• Maintain constant communication with third-party partners and act as the brand ambassador for external stakeholders.

Qualifications

• Bachelor’s degree in marketing, Business, or a related field.
• At least 3 years of relevant experience in brand management, preferably in FMCG.
• Strong analytical skills and experience in working with P&L and commercial KPIs.
• Advanced Excel skills (mandatory) and familiarity with data-driven decision-making.
• Proven ability to handle both marketing execution and performance reporting.
• Excellent organizational and project management abilities.
• Strong communicator, fluent in English (written and verbal); additional languages are a plus.
• Creative, resourceful, and pragmatic — able to balance brand vision with operational reality.
• Driving license category B; availability for travel (events, store checks, meetings).